Accra, Ghana – Shirley Tony Kum, Corporate Communications Head at Vivo Energy Ghana, has been named Public Relations Personality of the Year 2024 by the Institute of Public Relations (IPR), Ghana. This prestigious award recognizes her outstanding contributions to the field of public relations, showcasing her expertise in leveraging communication to drive business growth and societal impact.
With nearly 20 years of experience in media, mining, and petroleum, Shirley has established herself as a leading communications professional in Ghana. Her work at Vivo Energy Ghana has been instrumental in positioning the company as a trusted and responsible market leader, blending reputation management with corporate responsibility.

Vivo Energy Ghana’s Shirley Tony Kum Wins Prestigious PR Award
Shirley’s approach to stakeholder engagement has earned her recognition, with her “360-degree communication” strategy ensuring a unified message of excellence, safety, and trust. Her commitment to mentoring young professionals, particularly women, is evident in her award-winning ShePower Project, which invests in the next generation of female leaders.
The IPR awards ceremony also recognized other outstanding professionals, including Professor Kojo Yankah, who received the Lifetime Achievement Award, and Dr. Ekow Spio-Garbrah, celebrated as PR Legend of the Year. The event highlighted the importance of public relations in driving national development and promoting societal cohesion.
In her acceptance speech, Shirley expressed gratitude to her mentees, colleagues, and mentors, acknowledging their contributions to her professional journey. She emphasized the importance of using communication to shape values, strengthen institutions, and create meaningful impact in the lives of people.
Shirley’s win is a testament to her dedication to excellence and her passion for shaping values, strengthening institutions, and creating meaningful impact through communication. Her recognition as Public Relations Personality of the Year is a celebration of her career defined by innovation, integrity, and influence.

Vivo Energy Ghana’s Shirley Tony Kum Wins Prestigious PR Award
The awards ceremony was attended by prominent figures in the industry, including Nana Kobina Nketsia V, President of the Western Regional House of Chiefs, who urged public relations professionals to use their skills to drive positive change in communities.
Other winners at the ceremony included Leonard Yent as the Most Outstanding Agency, Ministry of Roads and Highways as the Public Sector PR Organisation, and MTN Ghana for PR Telecommunication. Vivo Energy Ghana also won the PR Organisation of the Year award and Best Promotional Event-Vivo Energy’s Fit2Drive Road Safety and Wellness Campaign, while Karpowership took home the Energy and Utilities Award.
The event showcased the importance of public relations in Ghana, with professionals coming together to recognize excellence and promote best practices in the industry.
By: Ishmael Barfi
Source: www.thenewindependentonline.com
